Viewing Behavior: set of modules for the analysis of programs, breaks and day parts
Post Evaluation: set of modules for the evaluation of advertising campaigns
Forecasting Module: tool used to forecast the ratings of future program line-ups and spots
Planning Module: tool used to plan advertis-ing campaign
Fusion use for advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. We can get a clear gauge of station and title performance, agency and advertiser deals and industry movements.
Nielsen Clear Decisions is software solution designed to analyze large amounts of survey-based data to gather valuable insights that might not be readily apparent.
Radio ERAM is Nielsen’s proprietary radio analysis tool that the radio industry uses to learn about radio listeners, which is a key component of Nielsen’s Radio Audience Measurement (RAM). It’s also used by the radio industry in most of the countries around the world where RAM is used.